Thursday, February 18, 2010

Comedy Central, Live Nation partner for Boston House of Comedy

Comedy Central and Live Nation today announced a partnership that will occasionally turn Boston’s House of Blues into the “House of Comedy.” House of Blues locations across the country will be booking comedy under the House of Comedy banner, and will also tape comedy specials at the venues. The first special under the new partnership will be taped in Boston on April 16th.

Comedy Central has not revealed who will be on the bill for that first special, and nothing was scheduled for that date on the House of Blues Web site as of this afternoon. But Aileen Budow, VP of Digital Media & Events at Comedy Central, told me by e-mail, “We have another big announcement regarding Boston and the talent coming out on Monday which will explain the connection.”

Comedy Central has plans to tape two specials at House of Blues locations this year. There will also be official “branding” coordination between the House of Blues and the House of Blues, including marketing and the stuff you see in the gift shops. Comedy Central will also use its site to promote the venture.

The House of Comedy joins a burgeoning club scene in Boston, including newer clubs like Mottley’s Comedy Club, Tommy’s Comedy Lounge, and The Comedy Club at Cheers, as well as older clubs like The Comedy Studio, Nick’s Comedy Stop and Dick’s Beantown Comedy Vault, regular shows at music clubs like Great Scott, and larger events at The Comedy Connection Wilbur Theatre, the Orpheum, and other theaters. (See my Boston Globe article from December 24, 2009 about the expanding scene).

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